“It’s a balmy night in Manhattan’s financial district, and at a sports bar called Stout, everyone is Tindering. The tables are filled with young women and men who’ve been chasing money and deals on Wall Street all day, and now they’re out looking for hookups.”

So begins Nancy Jo Sales’s article, “Tinder and the Dawn of the ‘Dating Apocalypse,’” which appears in the September 2015 issue of Vanity Fair.

The piece paints Tinder—almost romanticizes Tinder—as somewhere young professionals go solely to get laid, an app where people with “Tinder game” get the most action, and where “Tinder kings” bed the most “Tinderellas” of all.

The article completely skips over the part about how some—emphasis on “some”—people use Tinder to find longer-than-a-few-hours relationships. Sales also didn’t reach out to Tinder before publishing the piece.

What this all means: Tinder is not happy—and the company made that abundantly clear on Twitter Tuesday night:

Tinder questioned how she reported the story, too.

And boom! Point made? …Not yet, according to Tinder:

They. Did. Not. Stop.

Seriously. It just kept going.

Maybe they wanted to answer to an article with an article-length response of their own?

Tinder offered up tips on how they would have framed the story.

Sales, for her part, engaged with Tinder, responding to many of their Tweets…

…and adding some new thoughts of her own.

This morning, after tempers had cooled, a Tinder spokesperson had this to say in a statement to the Huffington Post:

“We were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.”

Moral of the story: Communicating over technology is hard.