Today marks the
highly moderately relatively sort of anticipated launch of Tinder Plus in the United States following a four-month trial run with European and South American users. The paid version of the dating app boasts two “premium” features, the ability to swipe in other cities without leaving your couch and the option to “undo,” should you accidentally impulsively swipe left on your soulmate.
While competitors like OKCupid also ask users to pay up for premium play, Tinder Plus has a catch: It costs more if you’re older.
Over 30 to be exact, the universally agreed upon age that says: I am considerably more desperate, and am therefore willing to pay for it.
Tinder told NPR that Plus service charges in the U.S. are $19.99/mo for users 30-plus, opposed to $9.99 for those young’ns. They claim, “[During] our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger.”
The rates follow a scale of fees rolled out in test markets, that ranged from 99 cents to $19.99, echoing the European Plus users who were charged £3.99 if they were under 28, and £14.99, if they were older.
On the upside: An American 30 is now officially a European 28. Consider yourself welcomed.