SXSW is underway in Austin, showcasing the best and newest elements of the music, film, and interactive marketing worlds. In between attending tech seminars and film screenings, festival-goers are spending time on Tinder. But their swipe-rights aren’t ending in hook ups.
Today marks the
highly moderately relatively sort of anticipated launch of Tinder Plus in the United States following a four-month trial run with European and South American users. The paid version of the dating app boasts two “premium” features, the ability to swipe in other cities without leaving your couch and the option to “undo,” should you accidentally impulsively swipe left on your soulmate. More
When do you know a cultural trend has jumped the shark? There’s no exact science to it, but Tinder and “left swiping” made its way into an anti-smoking PSA aired during the Grammys tonight, and that’s pretty close. More
It’s summertime, and that means mating season for all creatures, from rats to Tinder users. And you’re no exception. So shave/pluck that mustache (or groom it, if that’s your thing), and get ready to impress whoever your biological instinct tells you to bag by brushing up on this week’s news and using this collection of newsy pickup lines and topical jokes. More
You do, that’s who. But why? I don’t get it.
The Boston Globe published a story Friday about one Boston College professor’s effort to “revive the lost art of dating.” The prof, bless her good intentions, is offering extra credit to students that go on real face to face dates, brought about by an in-person proposal. She wants students to forgo the smart phone generation’s preferred course of romantic interaction, which is apparently to smash genitals with strangers, and instead employ the bygone practice of courtship, in all its yawn-and-stretch-and-drape-that-arm-over-her-shoulder glory. More
Digital dating has become socially acceptable and widely-diversified, at least in how many platforms are up-and-coming. As a single lady in Boston, I decided to brush off my skepticism and give two applications a try, Tinder and Hinge. Hey, maybe I’d even meet the next guy for my family to rip apart. More