First, do no harm. It’s one of the most basic tenets of good Internet citizenship. You don’t share malicious links or forward along emails that are obviously spam to your friends because you don’t want to subject them to harmful attacks, or at the very least waste their time with nonsense. But for some reason this same sort of thinking doesn’t apply to the content we share on social media, like this week’s viral video of choice, the cheating prank that backfired. In one day, it has already garnered 2.6 million views and counting. More
