Grabbing a seat so you can scroll through Instagram is a good way to make the morning commute less oppressive. But a series of ads reminds us to be more aware of our surroundings.


The illustrations, made by Shanghai-based creative director Shiyang He, were designed to remind passengers to give their seats up to pregnant women.

The series is titled “Stand Up for the Pregnant,” and is a nice (and necessary) reminder to not get too caught up in your own world — or your own smartphone.

There may be someone who needs the seat more than you do.

You can see more of Shiyang’s work here.

h/t Design Taxi.