Budweiser gets it. On Monday, we shared some pictures of dogs from Tom Cohen’s book “Dogs with Old Man Faces” under the assumption that pretty much everyone likes pooches. Hardly a novel thought, and yet Budweiser is mining the same terrain for its Super Bowl ad viral sensation, using the formula: Adorable Puppy + Cool Horse = Love. The video was posted today, set to Passenger’s hit song “Let Her Go,” and is already approaching 700,000 views (as of this posting). The formula never fails!
