The holidays are here—and with them, the need to come up with presents for everyone in your life: your parents, your other halves, your friends, your mailman (if you know his or her name).
Before you start stressing about the dwindling hours between now and your next holiday gift swap, BDCWire and Dunkin’ Donuts put together a wish list of presents that are sure to delight (or at least, caffeinate) the coffee and cocoa drinkers in your life—and get them buzzing about your great gift-giving skills.
When you’ve been baking breakfast treats for nearly 65 years and you routinely sell 2.5 billion (yup, billion) donuts and Munchkins every year, what can you do to keep your customers eager to see what comes out of your ovens next?
If you’re Dunkin’ Donuts, you get creative.
If you’ve walked by your local Dunkin’ Donuts lately, you’ve probably noticed a large sign in the window or a sandwich board on the street, shouting one message: “Dark Roast is here.”
And indeed it is.
This past September, Dunkin’ Donuts started serving up a Dark Roast in its stores as a hot or iced coffee. Both versions promised what coffee drinkers would consider the nirvana of the dark roast experience–a bold taste, smooth finish, and none of the bitter or burnt tastes that are easy to associate with dark roast gone very, very wrong.
So, who’s drinking this new brew?
Some local filmmakers took to the streets to see who’s drinking the new dark roast in hot and iced forms.