Five years ago, Apple ran their very first iPad commercial during the Academy Awards. This year, the company whose phones have turned more people into amateur photographers and filmmakers than ever before proved the iPad’s staying power by shooting their commercial using only an iPad.
According to Mashable, the commercial features real footage from high school students at Los Angeles County High School for the Arts who were assigned to shoot a movie with an iPad. Edited together, the one-minute spot looks as sleek as any high-budget ad shot with professional equipment.
The commercial also features a voiceover by famed filmmaker Martin Scorsese taken from his commencement speech to the NYU Tisch School of the Arts Class of 2014, talking about the film process and his disdain for the phrase “follow your dream.”
You can’t do your work according to the people’s values. I’m not talking about ‘following your dream,’ either. I never like the inspirational value of that phrase. Dreaming is a way of trivializing the process, the obsession that carries you through the failure as well as the successes which could be harder to get through.
If you’re dreaming, you’re sleeping. It’s important and imperative to always be awake to your feelings, your possibilities, your ambitions. But you also know this, for your work, for your passions, every day is a rededication.
Painters, dancers, writers, filmmakers, it’s the same for all of you, all of us. Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school. So, let the learning continue.
Call it what you want, but being able to shoot a high-quality film of any length on an iPad seems like a dream to us.