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Who: Avi Jacob
A little bit of background: Avi Jacob splits his time between his Massachusetts and South Carolina for the time being. After growing up in Dartmouth, MA he nestled into Boston to get a degree from Northeastern University. Over the years, Jacob took regular trips down to Nashville to visit his father and our New England winters had smited him one too many times. Jacob packed up his bags and moved down to Charleston; lucky for us, he couldn’t stay away forever. “I miss the hell out of New England, so my son and I are moving back up to Massachusetts next spring,” Jacob says.
Jacob has been writing songs since he was 13 years old and has worked odd jobs for all of his adult life ranging from landscaping to farming and bagging groceries. This past year, he’s felt a resurgence of inspiration to go full force with his music. If his latest single “Pickup Truck” is any indication, we’re in for a great record in the near future. It’ll be the follow up to his soul baring debut “So Hard To Reach You” that came out this past January.
Sounds kinda like: dark and honest folk fit for chapel after hours
Why you should care: Avi Jacob is the type of performer that leaves a room stunned and still. With a passion akin to acts like Punch Brothers, Jacob puts his whole self into his craft. His songs are brutally honest and often revolve around troubled relationships both familial and romantic. He invites you in, unafraid of admitting to the broken parts. The transparency of his songwriting is what makes Jacob so compelling as an artist. “My live shows are more meaningful to me than people might realize. I am sharing my sorrows, but also my hopes and the greatest gift I could receive is an audience that wants to be a part of that,” Jacob says. “For me, it’s not about a persona, or some sort of party. The songs I write and my life are indivisible.”
Fun fact: Jacob told the Charleston City Paper, “I started writing music because I wanted girls to like me, and I kept doing it because it made me feel good.”
Press play: We coerced Jacob into playing a live session for us, check out “Simple Man” off of his debut here:
Like what you hear? Get over that mid-week hump and get out to TT’s tonight.