Standards of beauty vary from country to country. But just how much variation is there?
One company, U.K. online pharmacist Superdrug Online Doctors, attempted to find out with a project called “Perceptions of Perfection,” put together by the marketing agency Fractl. The company hired 18 designers (14 women and four men) from countries around the world to Photoshop the same stock image of a woman to fit their respective country’s standards.
The company said in a statement that the goal of the project was to foster understanding and enlighten consumers worldwide.
The company also produced a chart showing the estimated weight and body mass index (BMI) of the Photoshopped model by country.
The company points out that some of the BMIs are dangerously low. According to the National Institutes of Health, while BMI has limitations as a diagnostic measurement, BMIs under 18.5 are generally considered underweight.