When do you know a cultural trend has jumped the shark? There’s no exact science to it, but Tinder and “left swiping” made its way into an anti-smoking PSA aired during the Grammys tonight, and that’s pretty close.
Everyone who smokes gets a left swipe, y’all.
Though the source of the information isn’t cited specifically, it’s likely that the campaign is referencing a study conducted last year that posted two profiles of the same person, one with a profile picture featuring a cigarette and one without, and judging the positive response rate.
The Grammys only aired a thirty second segment featuring twenty-somethings swiping left on smokers, but the full PSA includes a full-out musical number because kids like the rap, right? Kudos, “truth,” this one was a real right swipe.