Tinder, a dating app that fine-tunes millennials’ facial recognition skills, had its busiest day ever on Valentine’s Day.
This is unsurprising, as CEO Sean Rad preemptively told Vanity Fair, “I think that, in general, Valentine’s Day and post-New Year’s is a time when people start to take a deeper interest in their romantic lives, and you do see a rise in usage.”
Unlike the days of yore, when singles would flock to bars and nightclubs following the 7-10 p.m. rush of canoodling couples on February 14, everyone remained on their sofas, swiping through their phone for fellow members of the lonely hearts club.
Sound tragic? That’s because it kind of is. (Get some friends, yo.)
In addition to Tinder, Match.com and OKCupid had huge days.
But not off-trend with their competitors: Match.com reported the first Sunday following New Year’s to be their busiest day of the year. Likewise, OKCupid co-founder/Match.com founder/Tinder board member Sam Yagan said January 5 kicked off online dating’s busiest week of the year in a Reddit AMA last month. And JDate and Christian Mingle managing editor Laura Seldon told TIME, their dating sites anticipated a tremendous bump–150-percent user interaction on JDate!–during Valentine’s Day week.
