twitter chatter

It’s already been a week since the saga of ‘The Dress’ swept the Internet, but there’s still more to be said.

The South African branch of the Salvation Army tweeted a powerful statement featuring the Internet controversy this morning featuring a battered model wearing a white and gold dress while covered in black and blue bruises.

“Why is it so hard to see black and blue?” the PSA asks, followed by this statement on domestic abuse:

“The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”

The message is sponsored by both the Salvation Army and CareHaven, an SA-run home for abused women and children who have helped over 5,000 victims of abuse in their history. The response to the ad has been universally positive on Twitter thus far, praising the use of a bizarre piece of cultural ephemera to make a statement on something that matters.

If this is the final word on The Dress, it’s certainly going out on a powerful note.

[h/t Buzzfeed]