Sure, celebrities endorse diet fads all the time, but Beyonce, ever taking it to the next level, is launching one. Yesterday, it was announced that the superstar is signing on with her trainer Marco Borges to promote the vegan meal delivery service 22 Days Nutrition.

Named to reflect the belief that it takes 21 days to break a bad habit, the service offers a number of plant-based meals ranging between $9.76 to $16.50 a pop and guaranteeing all non-GMO, gluten-free, soy-free, dairy-free and organic ingredients.

“All you have to do is try. If I can do it, anyone can,” Beyonce said in a statement to the press.

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Though she isn’t a die-hard vegan like many in Hollywood, she and husband Jay-Z were encouraged by Borges to adopt the diet for 22 days in the winter of 2013 and Beyonce’s perspective appears to have been changed by the experience. Meals sold include Ratatouille Pesto, St. Martin Veggies and Quinoa and Curried Indian Cauliflower and Sweet Potatoes.

“We believe that success is a byproduct of effort and consistency,” the website says, and users can choose to have anywhere between one and three meals delivered a day in an effort to become Beyonce. Worth a try, right?


[h/t Business Insider]