If you use Facebook (71% of online adults), LinkedIn (22%), Twitter (19%), Instagram (17%) or any other web-based social network, you’ve digested someone’s perspective in what is the new standard storytelling format. Personal expression online allows the expresser to edit and format the stories they are telling. Meanwhile, readers are free to mute or interrupt, while multi-tasking if they choose. The experiences that “friends”, “connections” or “followers” share are non-linear. They can be started and stopped at will, perseverated on, or ignored completely. More
