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The myth of SXSW continues to mislead, but it’s nothing to cry about

If you read any pop culture website, have a Twitter account, or login to Facebook sometime this week, you are going to, in some way, experience South By Southwest.

You might experience some fun dispatches from musicians, complaints from fans, conjecture on whether the festival’s original appeal has been lost, straight up unfiltered hatred, or even catch wind of plans to invade the festival with an armed march (I knew I could count on you, Alex Jones). Trying to pin down South By Southwest as one simple thing is running a fool’s errand these days, and it’s hard to take a jaded musician’s pat dismissal of the fest’s cultural significance when this year includes panels with exclusive interviews (via Skype) with Edward Snowden and Julian Assange (whose current cultural/political significance far outweighs any band, and I mean ANY band, who are playing this year). SXSW is now a ballooning, unwieldly parade of technology, film, music, and overpriced pizza, and there’s not a single reason to be upset about that. Here’s why. More