The University of Moncton in Canada released this ad, meant to attract prospective students. It’s full of sexy co-eds doing sexy things.

There are library makeout sessions.

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Rock shows.

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Attractive medical students.

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Attractive hockey players.

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Attractive hockey fans.

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Just a lot of attractive people.


But some, like Marie-Noëlle Ryan, the president of the university’s professors’ and librarians’ association, think the ad is “pathetic.”

“It’s the way it’s like selling the university, like it’s a beer product,” Ryan said.

“And it’s not that way that you will recruit serious students and people who really want to learn and have good diplomas.”

Which, yeah, Ryan has a point: studying is an important part of college. But so is growing as a person, and making out with a diverse and beautiful arrangement of coeds helps you grow as a person, right?

Priorities aside, we’re more worried about the unrealistic expectations the ad sets.

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Sometimes, in college, you want to go to class in sweatpants. But if your campus is full of genetically exceptional individuals, you may feel a need to put on airs. Or worse, actual pants.

And that would be the biggest tragedy of all.

[h/t  Inside Higher Ed, CBC, and Gawker]