So much for yoga being zen.

Lululemon’s warehouse sale (which they’re affectionately calling the Beantown Throwdown) started last night at the Hynes Convention Center.

For the most part, it’s been absolutely packed.

The brand is notorious for being expensive, so it’s no wonder that people are convening from near and far (as in, some people are flying to this) to get their hands on way, way marked down merchandise.

For reference: Crops, now $49, usually hover around $90. Pants have been knocked down from the $100+ dollar range to $60.

Did you catch that caption? She woke up at 6 a.m. and 1000 people were still there before her.


And someone at Lululemon has been livetweeting the event on their Twitter account, recounting some of the best (and worst) moments from the sale:

A employee who was there in the early afternoon on Friday said that there were a few hundred people at the sale, and that was during regular work hours on a weekday. If you’re planning on going Saturday or Sunday, expect things to be even crazier than you’ve seen so far.

It’s worth pointing out that there have been some lulls in the action; at one point, the line was only about 30 people deep.

But for the most part, it’s been teeming.

After participating in the frenzy of the warehouse sale, people are probably going to want to do some yoga to wind down. At least their purchases will come in handy.

The sale will go until 8 p.m. on Sunday, so get there while you can with your debit/credit card handy (no cash). And a portable phone charger, so you can add to the online discussion about the Beantown Throwdown while you wait in line.

For a total rundown on everything you need to know about the sale, click here.

The Hynes Convention Center is easily accessible via the MBTA’s green line.