Either Gwyneth Paltrow is playing a funny prank on women or she seriously just suggested that they all begin steaming their southern regions. 

Her website Goop, which is a great resource for women who are Gwyneth Paltrow, recently posted a piece endorsing the LA spa Tikkun treatment called Mugwort V-Steam, which sounds more like a Key and Peele East/West bowl name than an expensive Korean spa treatment. Goop breaks it down for us:

You sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al. It is an energetic release—not just a steam douche—that balances female hormone levels.

Without any further explanation of what a mugwort throne is, Goop continues, “If you’re in LA, you have to do it.”

As the women of Boston take a unanimous sigh of relief that we’re not being implicated, the Tikkun website makes a series of confusing promises about the treatment: it “stimulates the production of milk,” “helps fight infections,” “lessens the effects of renal calculi, rheumatism, arthritis and gout” and more. Don’t worry, boys, there’s something equally uncomfortable for you – the site also advertises “The A Steam” for men.

And the kicker: “The above statement have not been evaluated by the FDA. The above product/service is not intended to diagnose, treat, cure or prevent any diseases or conditions.”

Dr. Jen Gunter, a licensed OBGYN, wrote in firm opposition of the treatment on her blog, as spotted by Daily Beast writer Russell Saunders.

“Steam isn’t going to get into your uterus from your vagina unless you are using an attachment with some kind of pressure and MOST DEFINITELY NEVER EVER DO THAT,” she warned Goopies with $50 to spend on a 30-minute treatment.

Fear not, sheeple with expendable income, the list of ridiculous Goop-endorsed products certainly doesn’t end there: check out The Goop Cleanse or this $225 grill press. The world will spin madly on.



[h/t The Daily Beast]