Somebody at Netflix just messed up.

With no advance notice, Season 3 of House of Cards, one of Netflix’s most popular shows, debuted on the popular streaming service this afternoon for about 15 minutes.

Both mobile and desktop users could briefly watch every episode of the third season, despite all promotional materials — even on Netflix’s user interface itself — suggesting that the February 27 release date was still on schedule.

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Meanwhile, Netflix’s official Twitter account is tweeting about kittens.

UPDATE: In the 10 minutes it took to write this article, Netflix has pulled all episodes. But it happened, seriously!

UPDATE 2: Well played, Netflix.