Unless you’re the type of person who’s home at 3:30 p.m. on a weekday, you probably haven’t seen a live episode of “Family Feud” in a while. But this clip, in which Steve Harvey asks two women “If you could change one part of your husband’s body, what would it be?” has taken the Internet by storm because of one contestant’s brutally awkward answer.

“His Penis.”

With those two words, contestant Joyce cemented her 15 seconds of viral fame, much to the chagrin of her husband Pete.

Family Feud gif

“Family Feud” has been chugging along for years without much controversy, unless you’re the kind of person who gets upset that only 27 out of 100 people named the apple as their favorite fruit. But since Harvey was installed as host of the show in 2010, there’s been an overwhelming number of leading questions of the frankly sexual nature. A quick look at the official “Family Feud” YouTube channel shows the most popular videos all share a common theme.

Family Feud Sex Video

It’s a foolproof formula. Harvey asks a question that justĀ begsĀ to be answered sexually, then acts scandalized when a contestant dares answer what everyone was thinking. There’s a reason this image macro existed even before yesterday’s show.

penis family feud image macro

Aggravating as the formula may be, it’s working. Shortly after Harvey took over for John O’Hurley as host, ratings jumped 40%, from near-cancellation numbers to the fifth-most popular syndicated program. In a 2011 show of faith, “Family Feud” moved its taping from Los Angeles to Atlanta, where Harvey lives and hosts a radio show. And in 2014, Harvey won a Daytime Emmy Award for Outstanding Game Show Host.

So get used to more clips like this, because Steve Harvey and his sexually charged survey questions are making a 1970s game show relevant again.

[gif via Uproxx]