Social recluses and codependents of all stripes, rejoice! The Japanese, who famously invented the hugging pillow and the cuddle cafe, have innovated yet another product that will allow people with a crippling fear of humanity and public spaces to approximate normal life.
As reported by Kotaku, pet-minded partiers B&H Lifes have developed the first “wine exclusively for cats,” thus allowing cat owners the pleasure of drinking company without the bother of human companionship. The feline libation is named Nyan Nyan Nouveau, an honorific that reporter Brian Ashcroft breaks down thusly:
In Japanese, “nyan nyan” (ニャンニャン) can refer to a cat’s meow as well as people screwing. Here, it refers to cats. “Nouveau” appears to evoke Beaujolais Nouveau, which is quite popular in Japan.
Odd, but certainly on-brand.
The red wine is made from Cabernet grapes, and though it isn’t actually alcoholic, it does contain catnip, which is as much of an intoxicant as booze, anyway. It’s also fortified with vitamin C, which is a strange flail at practicality by B&H. However, the company is reportedly releasing only 1,000 bottles of the kitty vino, with each bottle retailing at Trader Joe’s-esque $4 (399 yen), so sales should not last long.
Here’s hoping your cat isn’t as belligerent drunk as it is sober.