Watch out Netflix — CBS has officially entered the digital space in a big way.
Fresh off HBO’s announcement yesterday of a standalone digital service offering starting in 2015, CBS — America’s most-watched network by dads who love Tom Selleck — announced the launch of CBS All Access, a digital subscription Video On Demand and live streaming service that will let users watch last night’s “Big Bang Theory,” an old episode of “Cheers” or a live broadcast of the afternoon’s NFL game (in Boston and 13 other large TV markets) for $5.99 a month.
Starting today, users itching to kick off their “NCIS” marathons who also know how to use the Internet can sign up for the new service at CBS.com or through the CBS app for iOS and Android. As an added bonus for Boston-area residents, CBS is offering the option to stream live broadcasts through web-enabled devices, meaning you’ll never have to miss another Tom Brady touchdown while stuck braving the Sunday afternoon crowd at Market Basket.
From the CBS press release:
“CBS All Access is another key step in the Company’s long-standing strategy of monetizing our local and national content in the ways that viewers want it,” said Leslie Moonves, President and CEO of CBS Corporation. “This new subscription service will deliver the most of CBS to our biggest fans while being additive to the overall ecosystem. Across the board, we continue to capitalize on technological advances that help consumers engage with our world-class programming, and we look forward to serving our viewers in this new and exciting way.”
Old people jokes aside, CBS has a somewhat justified reputation as a network whose audience skews slightly older, but this move will appeal to a younger generation raised on Netflix for whom appointment viewing is a foreign concept.
[h/t CBS News]