Technology

Fresh on the heels of Netflix’s announced partnership with The Weinstein Company to produce a “Crouching Tiger, Hidden Dragon” sequel, the streaming video service turned studio brokered another partnership sure to sweep the Academy Awards for the next five years: A four-movie exclusive deal with comic legend / 48-year-old pre-teen Adam Sandler.

From Variety:

Sandler’s films have grossed about $3.9 billion worldwide at the box office. According to Netflix, he’s among the few actors whose movies consistently rank among the most-viewed by subscribers in the U.S. and in other its other regions, ranging from Brazil to the U.K.

“When these fine people came to me with an offer to make four movies for them, I immediately said ‘yes’ for one reason and one reason only… Netflix rhymes with ‘wet chicks,’” Sandler said in a prepared statement. “Let the streaming begin!”

Someone over at Weetabix should get Sandler’s agent on the phone, because it sounds like he’d probably shill their cereal for free.

We said on Tuesday that everyone should hold off until Netflix’s fourth or fifth original movie before anointing them the new kings of the silver screen, but with the Sandman set so both star in and produce the four films, their status is cemented. After all, Sandler has won more awards than any other actorevery film released by his Happy Madison Productions has been met with universal acclaim, and he has proven he cares deeply about his craft. At the very least, the partnership ensures that Netflix will have a stranglehold on the coveted 25-44 year-old males who never graduated high school demographic.